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“Cash for Clunkers” wasn’t just a economic boost for the automobile industry, says one of the me who designed it. It was also a tool for reframing consumer’s decision-making.
Jack Hidary, co-founder of SmartTransportation.org and chairman of Americans for Clean Energy.org, is confident that consumers will come to recognize the economic benefits of owning and driving vehicles that are less dependent on fossil fuels. The greater challenge, he says, is mobilizing business and government to develop the infrastructure that those vehicles will require.
Pointing to his experience in shaping the “Cash for Clunkers” program, Hidary cites three key procedural steps they had to address to win the institutional support necessary for that program to happen.
Jack Hidary will be among the featured speakers at the annual Bioneers conference in San Rafael, beginning on Friday. To explore the Bioneers 2009 Conference program click here.
