Ziomara Mental Health
 
 
 
Northern California Public Media is dedicated to utilizing media for inspiration, education, and connection in the region. Committed to serving diverse needs, we offer high-quality music, independent journalism, and innovative digital content. More than a broadcaster, we catalyze positive change through partnerships, contributing to the well-being and growth of the San Francisco Bay Area. Our commitment to public engagement extends beyond airwaves, aiming to build a brighter, more connected future. Join us on a journey of discovery and community building, amplifying voices that matter and shaping a vibrant media landscape in Northern California. Explore our website and be part of our family.

- NorCal Public Media President & CEO, Darren LaShelle

Northern California Public Media Mission Statement

Mission: 

NorCal Public Media's mission is to be a trusted, independent, and essential voice that heightens awareness of the diversity of the human experience, reports on issues of importance, and convenes public discussion to strengthen our community. 

Vision: 

NorCal Public Media’s vision is to inspire audiences to learn from one another, examine the world around them, and make their own decisions as informed citizens on a lifelong journey of educational discovery. 

Values: 

Our work is defined by values that shape our content and guide our organizational decisions. 

We are: 

Trustworthy and Honest
 

Welcoming and Inclusive
 

Transparent and Accountable
 

Empowering and Inspiring
 

Collaborative and Curious
 

Creative and Innovative 

 
Governance
 
The Rural California Broadcasting Corporation (which owns and operates Northern California Public Media), is the licensee of KRCB TV in the North Bay, KPJK TV in the South Bay, and KRCB FM Radio 104.9, and is committed to the transparency of the workings of this organization. To that end we wish our community to know:
 
Our Board meetings and Community Advisory Council Committee meetings are open to the public, except when certain defined topics, such as legal or personnel matters, are under discussion.
 
All meetings are held at the Northern California Public Media studios, located at 5850 Labath Avenue, Rohnert Park. For more information call (707) 584-2000. Minutes of the Board and Board Finance Committee meetings are available at our studios Monday through Friday from 9:00 am – 5:00 pm, for viewing or copying (for a small fee). 
 

2025 Board Meetings Dates & Times:







 

 
 
 

Northern California Public Media operates under the Public Media Code of Integrity:

 
NorCal Public Media Community Representation Statement
 
Privacy Policy
 
Northern California Public Media's commitment to transparency also extends to making ourselves available for questions and suggestions. Please feel free to Contact Us.

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