The political differences that divide progressives and conservatives run deeper than policies and opinions, says linguist and analyst George Lakoff, they are embedded deep within the brain itself.

UC Berkeley professor George Lakoff is primarily a linguist, and here he explains how that background leads to the political applications that form the basis of his current book, The Political Mind: A Cognitive Scientist’s Guide to Your Brain and its Politics.

George Lakoff(right) will read from The Political Mind at Copperfields Books in Montgomery Village Sunday afternoon, September 13th at 2 pm.

President Obama has been praised for actively re-entering the debate over health care reform with his address to Congress this week, but Lakoff says the administration is still bound by a policy-driven approach that stints on making an essential emotional connection with the American electorate.