But although Santa Rosa's trash and recycling rates are going up, people may be more willing to pay the higher fees if it brings better, more earth-friendly service, which is also more respectful and fair to workers. Reporter Steve Mencher talked with Deputy City Manager Gloria Hurtado about the new rates, and what she’d want customers to know about what the money pays for.

See a video from the company likely to be approved as the new Santa Rosa trash, recycling and composting provider, Recology:

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