It’s named for the record label Burns launched and ran:  Bang.

Bert Burns drew a lot of attention within the record industry in New York during his short, intense career.  He was already dead—in 1967, of a chronic heart condition, at age 38—when San Francisco music writer Joel Selvin  began noticing Burns' body of  work.

There are multiple reasons, says filmmaker Bob Sarles, why Bert Burns remains largely unknown. He was a behind the scenes figure in the record-making process, so his name was not familiar to the public. He wrote under two different names—Burt Russell and his own. And perhaps most significantly, Berns' bitter parting with his former business partners at powerful Atlantic Records.

Bang:  The Bert Berns Story opens Friday at the Rialto Cinemas in Sebastopol. See the trailer for the film below:

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