Understanding that led him to predict the election of Donald Trump last summer—and now to offer ideas on how to process and debate what the new president says.

Hardly anyone is entirely conservative or progressive in their worldview, Lakoff says, but repeated exposure to messages of one type of the other can and does shift the balance within individuals over time.

This can be affected positively through individual conversations, when the subject matter is carefully shaped to avoid conflict and reinforce shared values.

George Lakoff will talk about Effective Framing and Messaging at the Vintage House in Sonoma  on Sunday afternoon, Jan 29. Find details about the event here. It's sponsored by the Praxis Peace Institute.

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