When a Sonoma State economics professor set out to identify and profile examples of honorable and successful businesses, he first had to assess the qualities necessary to be a “good company.”

  While size  and growth do not disqualify a company from being "good,"  SSU business professor Robert Girling notes that some laudable businesses do choose, quite consciously, not to grow beyond a certain point.

Professor Robert Girling is also a co-founder of the yearly Sustainable Enterprise Conference in Rohnert Park, which is holding its 9th annual event on April 30th.