Can profit sharing with a worthy cause be an effective way to establish a new brand?  The man behind Terra Fossil wines is betting it is.

  Terra Fossil Wines founder Greg Leib readily admits he is a marketer, not a wine maker. But he’s looking to partner with California vintners to expand his impact—and his profit-sharing.

The current availability of Terra Fossil Wines, combined with their “Stomp Out Student Loans” campaign, can help local college students finance their educations. But even more important, suggests Micheal Houlihan, will be the message that its success would convey to other markets.