North Bay Bountiful revisits the ground-breaking internet short film that helped launch the Zero Waste movement. THE STORY OF STUFF was produced and hosted by environmentalist, Annie Leonard. For many web viewers, this was the first time they learned about the cycle of: natural resources >manufactured material > big corporate retail > home consumption > disposal. As consumers, we really are in control of the cycle and our choices make a big impact on what happens to the future of our planet. NBB interviewed the campaign director of THE STORY OF STUFF, Stiv Wilson, to take a special look back at the legacy of the film and to get an update on where we are as a society when it comes to waste and recycling.