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Pinkwashing in Alcohol Beverage Advertising

(September 12, 2015)

  Alcoholic beverages are known to contribute to breast cancer. Yet some of those same products are associating themselves with fundraising campaigns to promote awareness and treatment of breast cancer.

A new study examines that inherent contradiction.



Sarah Mart’s study is published in the peer-reviewed journal, Addiction. You can read an online  summary here.

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