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President's April Blog

   We often describe in these pages the collaborative work in which KRCB is engaged. As you know, it ranges from work with local non-profits to government agencies, production work to public education and outreach. Today I would like to let you know about an important statewide collaborative.
   California Public Television is a consortium of PBS and other public educational television stations across the state. Together we reach some 98% of the state’s population. In other words, CPT is the most effective and efficient way to reach the entire state. We have worked together for about 10 years and I have been President of the group for the past two years.
   CPT has just been awarded a contract, through KPBS in San Diego, from several state agencies focused on managing emergencies. The stations will participate in a novel statewide effort to promote earthquake preparedness—something we all know we should do and which few of us actually do. The “novel approach” represents an effort to change that equation on preparedness and “shake” us all into action. KRCB is proud to have helped bring this project to fruition and to participate in the television programming and web based aspects of the project.
   Watch this space this spring and summer!