Cultivate. Celebrate. Connect. The San Francisco North Bay area enjoys an incredible bounty of resources—both natural and creative—that enrich all our lives. Our land and seascapes offer breathtaking vistas while also serving as the source of an amazing variety of food and products. There is a pervasive sense of appreciation and connectedness around this bounty, and ample evidence that residents care deeply about optimizing and preserving it. Our arts and culture reflect a joyous recognition of all that lives and grows and sustains us here—body and soul. We share a common mindfulness of just how precious and precarious our resources are.
KRCB, North Bay Public Media, brings you the stories that are unique to our region, our food system, and our way of life: stories about our rich legacy of family farming and the new methods that are emerging for growing and distributing food; stories about the people who make the most of what this area has to offer, contributing to our economy, arts, and culture; and stories about the very real concerns that threaten the quality and sustainability of what we hold dear.