Moving toward a sustainable economy doesn’t necessarily mean higher costs for consumers or lower profits for business. But it will require getting past three behavioral barriers that are not readily recognized as the obstacles they represent.
All three of the barriers that Gil Friend has identified become easier to address once they are clearly seen for what they are. But only can be confronted directly on a personal basis
Many of the pieces that go into the final costs of a product are deeply buried, sometimes even woven into the basic fabric of our society. But Friend observes, that doesn’t mean it’s not possible to begin extracting those factors and calling attention to them.
Read Gil Friend's blog here.