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The rapidly changing face of broadcast

 

 

Over the past several years, KRCB has directed its attention to the expansion of all previous notions of broadcasting. We have stepped into producing and distributing programs on the critical environmental issues of climate change, local natural heroes , solar energy, our local Bay Nature, etc. Sounds like "regular" broadcasting? Well, as a matter of fact no other broadcaster was (or is to my knowledge) doing any of this. As we continue to search for funding to make these and more projects happen, we are comfortable leading the charge but are accutely aware that most of our colleagues are no where to be seen. I observe this not to dis them but to remind us all that, particularly in public broadcasting it is our responsibility to use the public air waves of which we are stewards to address the profound environmental issues confronting us.

Moving the deck chairs around takes on an entire new meaning, except that there won't be any icebergs.