In our on-going efforts to improve our service to the great local businesses and corporations that support KRCB Television and Radio through underwriting sponsorship of programming, we have subscribed to an independent research service called Media Audit. This service surveys the nine-county Bay Area twice a year to identify media preferences, demographics, buying habits, and various community participation factors.
We have received our first report and were staggered and gratified to learn that KRCB Television’s weekly audience has grown to 776,000. That means that three quarters of a million folks are tuning in to KRCB at least once a week. For 28 years now we have been growing and refining our service, getting better, we think, in serving our community.
And now, 776,000 folks agree with us!