Dear Member,
As you’ve seen on the previous page, KRCB North Bay Public Media is making an unprecedented commitment to informing you, our members and viewers, about election matters on a local, regional, and national level. This commitment is a hallmark of what you have come to expect from this PBS/NPR service which is deeply connected to our community. We consider these programs to be at the heart of our responsibility to you.

Beginning with the very local, our news department will be interviewing each of the more than three dozen city council candidates across our three North Bay counties. If you miss the interview on KRCB FM, you’ll find the recording as well as a link to each available candidate’s site at krcb.org/election. Key statewide and local propositions are also the subject of discussion and analysis found at this site.

With the good work of the Sonoma County League of Women Voters, you’ll find a series of debates on the most hotly contested state and federal North Bay races. And of course KRCB Television and Radio will carry all of the Presidential and Vice Presidential debates.

An important election year is upon us and KRCB North Bay Public Media is your source and resource for making sense of it all.
Sincerely,

Dear Member,
   You have been reading in this guide about the progress on the documentary Rebels With A Cause (formerly Moments in Time). Producers Nancy Kelly and Kenji Yamamoto are partnering with KRCB to tell the incredible story of the saving of the Marin/Sonoma coast with the creation of Point Reyes National Seashore and the Golden Gate National Recreation Area. Next month we will be able to announce the date of the world premiere of the film.
   But right now we have some incredible news about the folks who are a part of the production. You’ll remember the film Amadeus with the wonderful musical score. Well, Tom Boekelheide, who mixed the score and won an Oscar for it, is writing the score for Rebels. What an incredible talent to have as a part of the team.
   In addition, with a little help from our friends, we are thrilled to welcome Frances McDormond to the team as the narrator of the film. You’ll remember her as the Oscar-winning lead in Fargo. A very talented, wonderful addition. You can see why we are so very excited to be able to share the film with you.
   Wait for October!

Dear Member,
As we continue the rollout of our Health Connections Initiative, you will begin to appreciate one of the central points which the KRCB programming, local and national, will seek to drive home: The factors influencing your health are far deeper than the number of hospitals in your town or specialists in your county.  Often called the “social determinants of health,” these factors don’t automatically leap to our lips as we work to improve the health of our community. They should. 

For example, high school graduation rates correlate very strongly with life expectancy. Poverty, not surprisingly, is also strongly correlated. Dr. Anthony Iton of the California Endowment famously says that we can predict the length of your life by your zip code. Equally unsurprising, nutrition and exercise are central. Although these are often viewed as individual decisions, as we study the social determinants of health, we come to understand that social and public policy have a huge influence on what choices an individual has, or doesn’t have, to choose a healthy diet or to seek out a space for safe exercise.

KRCB will be pushing this conversation because we all need to understand what exactly must change if we are truly and fundamentally going to improve the health of all of us. Keep watching and keep thinking.
Sincerely,

Dear Member,

In our on-going efforts to improve our service to the great local businesses and corporations that support KRCB Television and Radio through underwriting sponsorship of programming, we have subscribed to an independent research service called Media Audit. This service surveys the nine-county Bay Area twice a year to identify media preferences, demographics, buying habits, and various community participation factors.
 

We have received our first report and were staggered and gratified to learn that KRCB Television’s weekly audience has grown to 776,000. That means that three quarters of a million folks are tuning in to KRCB at least once a week. For 28 years now we have been growing and refining our service, getting better, we think, in serving our community.

And now, 776,000 folks agree with us!

With thanks,