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Apr 01
2010
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Wine Image and OwnershipPosted by Bruce Robinson in wine , media , Marin , legislation , international , corporate responsibiliyt , community , California , business |
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California has hundreds of small, family-owned wineries surrounded by vineyards. But the huge international companies that dominate the industry also trade on that image to promote their products, and their business interests.
Marin Institute Research and Policy Director Sarah Mart says their study of the biggest multinational figures in the US and California wine industry also dominate the California Wine Industry.

In the wake of prohibition, the alcoholic beverage industry in the United State was organized into three separate branches: supply and production, distribution and wholesaling, and retail sales. Having substantially consolidated the ownership and production of wine in California, these multi-billion companies are now turning their attention to another branch of the industry, Mart says, and moving to assert their dominance over distribution.
Sarah Mart is the Research and Policy Manager at Marin Institute. You can read a summery or download here entire report here. Find out more about the California Wine Institute at their website.
Endangered salmon and vineyards vulnerable to frost are both depending on flows in local waterways to protect them, but there isn’t enough water available to serve both competing needs.
Frost is usually not a concern to vineyardists in the fall, as the grapes are usually harvested before the weather turns cold. But in the springtime, explains Nick Frey, President of the
Using stream water for vineyard frost protection is problematic for local fisheries in several areas in California, says Jeff Miller of the
A series of presentations are planned over the next two weeks to alert vineyard owners and growers to the possibility of new rules on water use for frost protection, and begin collecting data on water use for that purpose. They will be held:


Global warming poses a real and serious threat to California’s wine industry, but vineyards throughout the state—and other agricultural lands—can also take steps to blunt the pace of climate change.
