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Jun 18
2010
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Natural CapitalismPosted by Bruce Robinson in waste , speaker , Sonoma County , solar , Santa Rosa , resources , policy , Napa , Marin , jobs , Ideas , Green , environment , economy , current events , climate change , California , business , alternative energy |
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Capitalism doesn’t have to be an economic system that devours raw materials with massive waste. An advocate of a variant termed “Natural Capitalism” contends it can deliver greater prosperity through increased efficiency and careful stewardship of natural and human resources.
Lovins argues that human productivity could learn a lot from Nature, which is powered almost exclusively by the sun, and leaves no waste that isn’t fuel for some other natural process.
Modern day free marketers often invoke Adam Smith and his “invisible hand” as the guiding principle behind the policies they advocate, including globalism and free trade. But Lovins counters that doing so is a distorted misreading of what Smith actually said.
Reducing or greatly eliminating the enormous amount of waste that is built into our economy is not enough, but itself, to ensure long-term prosperity. But Lovins says it would be a good start.
Hunter Lovins will be among the speakers at the Solar Energy and Efficiency Fair in Santa Rosa’s Finley Park June 19,from 11am to 5pm. You can get more detailed event information here.
What’s the ultimate solution for replacing fossil fuels with affordable alternatives? A detailed study by the 

Buried among the ballot measures in California’s June 8th primary election is one that could define the future of electricity in our state.
Learn about greening our electric supply and the impact of Prop. 16
Renata Brillinger (left) of the Climate Protection Campaign will describe ongoing efforts to green Sonoma County's electric supply and the impact of Proposition 16 - if passed. Proposition 16 will be on the June 2010 ballot. It would enact a constitutional amendment requiring a two-thirds vote of any community before spending public money to investigate or implement non-profit power options such as municipalization or Community Choice Aggregation. Co-sponsors: Unitarian Universalist Congregation, Santa Rosa - Seventh Principle Working Group and League of Women Voters Sonoma County
The green rebuilding of Greensburg, Kansas cannot be attributed to an unlikely enclave of progressive thinkers in the American heartland. Rather, says Daniel Wallach, (right) founder and Executive Director of Greensburg GreenTown, the fact this has happened in a small, deeply conservative town makes it even more significant.
FEMA (the Federal Emergency Management Agency) was quick to respond to the Kansas tornado that flattened Greensburg, in part to improve their public profile after the Gulf Coast hurricanes. But Wallach says the agency had to be persuaded at length to buy into the green vision that the community shared.
Another page hosts their design competition for eco-friendly homes. "The Chain of Eco-Homes" has attracted 150 entries, which can be 