Feb 27
2012

Drum Roll: Big Read has Begun!

Posted by Cheryl Scholar in Untagged 

Cheryl Scholar

Last Friday night we officially welcomed the start of Big Read, Sonoma County 2012 at the Arlene Francis Theater in downtown Santa Rosa. The occasion was a live recording of an original audio play produced by local high school students in collaboration with The Imaginists Theater Collective. A group of students from four different schools read passages from “Bless Me, Ultima” in English and Spanish, accompanied by Foley sound effects (such as an old pair of shoes, a water cauldron, dried branches, and a hand cranked “wind machine”). KRCB Radio 91 FM was there to record it for later broadcast so stay tuned! To get the airwaves buzzing there was a performance by Windsor Bloco preceding the radio play. Windsor Bloco is a local youth drumming and dancing group that feels the spirit and rocks the house. They will be performing at other Big Read, Sonoma County events throughout March. We are off to a great start!

Feb 13
2012

Connecting Our Communities Through Literature

Posted by Cheryl Scholar in Untagged 

Cheryl Scholar

Most of us at one time or another in our lives has had the experience of reading a book that was so good you didn't want to put it down. Even when you were finished with it the characters wouldn't leave your side. In my role as Project Manager for Big Read, Sonoma County I have been struck by the impact this year's book selection has had on local  youth and young adults.  " Bless Me, Ultima" by Rudolfo Anaya was selected to be this year's Big Read, Sonoma County book. In interviewing a group of students who had volunteered to be interviewed by KRCB I realized that this book was more than a literary classic. Yes it is well-written with interesting characters and a story line that is often unexpected but that is not what makes it a book that is treasured by young people who are immersed in social media and texting. The author has said:  "A novel is not written to explain a cutlure, it creates its own." In doing so it creates a literary experience that bridges differences, broadens perspectives, and connects us as a community. If you would like to introduce "Bless Me, Ultima" to your community--whether it be a formal reading group or some of your co-workers--contact me for free Reader's Guides and Audio Guides created by the National Endowment for the Arts to stimulate your conversation:  cheryl_scholar@krcb.org  You will also find more info at krcb.org/thebigread.and on the Big Read, Sonoma County facebook page.

 

Sep 27
2011

Let's Be Prepared

Posted by Cheryl Scholar in Untagged 

Cheryl Scholar

No one wants to think about disaster striking but as we know one can occur any time, any place. We are especially vulnerable in California with our infamous fault lines running up and down the State, and in some cases, under our homes. This summer KRCB received a grant funded by the California Emergency Management Agency, the California Seismic Safety Commission and the California Earthquake Authority and was able to air a special program several times this past week on Channel 22:  "Totally Unprepared." If you missed it you can find short video segments on the www.totallyunprepared.com website.

KRCB was also able to distribute 1000 Emergency Preparedness Kits prepared by The Red Cross to neighborhoods that were working together to be prepared not just as individuals but as a community. The COPE program (Citizens Organized to Prepare for Emergencies) is a model for communities seeking to come together before a disaster strikes (information available through the Santa Rosa City website). In addition KRCB received 900 "Pet Emergency Kits" that were distributed to neighborhood groups as well as to a local Human Society adoption center.

If you have suggestions for how KRCB can support your community get prepared, send an e-mail to cheryl_scholar@krcb.org  We don't have to wait for a disaster to bring us together; we can get to know our neighbors now.

Aug 25
2010

The KRCB Future Search Conference

Posted by Cheryl Scholar in Sonoma State University , Saul Eisen , public media , Organization Development , KRCB , future search conference

Cheryl Scholar

 

How does a public broadcasting station plan its future when everything in the world of media is constantly changing? If you are KRCB you choose a path that involves the community. The first community member to join us in this endeavor was Dr. Saul Eisen, founder of the Masters in Organization Development program at Sonoma State University and a well-respected consultant in the field. He suggested that we sponsor a future search conference.

Saul Eisen, Facilitator of the KRCB Future Search Conference, Sonoma Mountain Village in Rohnert Park, August 3, 4, 10, 11 of 2010

What exactly is a future search conference? Simply put, it is a planning process used to achieve shared goals and fast action within an organization. The design comes from theories and principles that have been tested around the world. Participants are selected so that different perspectives are part of the conversations (this is known as getting the "whole system" into the room).  Twelve members of the community participated in the conference, four KRCB Board Members: the CEO, the COO of KRCB and 24 staff members. Sometimes participants sat at tables with those who had a similar jobs/fuctions either in the community or at KRCB. Other times the tables were mixed to maximize the benefit of having the different perspectives included in the conversation. One table of community members included people working in various forms of media production:  print, video, and social media. 

Pictured:  (front & counterclockwise) Kay Clements, Radio Announcer; Dick Spotswood, Marin Independent Journal contributor;  Jake Bayless, social media entrepreneur; Dan Villalva, Executive Director, Community Media Center of Santa Rosa; (not visible) Gretchen Giles, Editor, The Bohemian; Alan Fitch, Pacific Media Clearstream Production.

Another table of community members included people in the field of the arts, education, finance, and volunteering (Karin Demarest, Arts Educator & Consultant; Lou Zweier, Center for Distributed Learning, CSU; Mary Moore-Campagna, Volunteer for Radio 91 FM; Jim Bray, Asst. Director of the Volunteer Center of Sonoma County; Harry Rubins, KRCB Board Member and Financial Consultant).  Participants committed to attending every session of the conference, meeting for sixteen hours over four days.

Each day's activities were planned and noted in a workbook provided to all participants. Day one included the construction of three timelines:  the first one documented milestones in one's personal life; the second recorded milestones in the 26-year history of KRCB, and the last timeline chronicled important events at the regional and global level. This information provided a context for creating a desired future for KRCB.

In day two, participants helped create a "mind map" by identifying trends in the environment that have either a positive or negative effect on KRCB.
Later the group voted by dots on those trends they felt were the most significant and should be taken under consideration in the designing of a preferred future for the station.

Concluding day two, participants reflected on what they were proud of in their association with KRCB and those things that they were sorry about. Each item was written on a 5 by 8 card and shared with members at their table.

Pictured:  (front & counterclockwise) Ginny Berson, National Federation of Community Broadcasters; Larry Stratton, COO & Chief Engineer at KRCB; Christine Penney, Accounting; Mariah Clinton, Auction Dept.; Bruce Robinson of North Bay News; Tom McDonald, Traffic.

Cards were then placed on a large sheet of green paper and grouped by themes. One member from each table  read aloud each Proud and Sorry for the entire group to hear.

Cheryl Scholar, Community Engagement Director & Volunteer Manager

Planning can be hard work but it can also be fun. After identifying what KRCB could be in the future, participants at each table were asked to create an art project, a skit, or a presentation that conveyed their group’s vision of KRCB in the future. Props and art supplies had been brought in to inspire the group’s creativity.

 

Stan Marvin, Director of Broadcast Operations; Lizzie Hannon, morning host of KRCB Radio 91 FM.

On the last day, participants identified five focus areas for planning KRCB's desired future. Areas included:  Technology, Audience Identification, Content Development, Funding/Resources, and Leadership and Strategy. Participants chose a  focus area and as a group began to develop action plans. Our next step will be to bring back each focus group participant (participants may now join more than one focus group)  in meetings facilitated by interns from the Master's Program in Organization Development. The task will be to  refine the action plans  so that they can be shared with others. People who were unable to attend the conference but would like to join us in the implementation phase will be able to choose the area of focus that reflects their interest and area of skill/expertise.

Pictured:  (front to back) Gordon Stewart, Board Member; Robin Pressman, Radio Program Director; (behind Robin) Jake Bayless, social media; Karin Demarest, Arts Educator; Sean Knight, FM/TV Operations; Cathy Slack, Underwriting.

As soon as dates are set for the Action Plan/Implementation Meetings they will be announced here (participants will receive notification by e-mail. You may call Cheryl Scholar, Director of Community Engagement and Volunteer Management at KRCB at 707.584.2005.

 

 

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