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Jun 18
2010
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Natural CapitalismPosted by North Bay Report in waste , speaker , Sonoma County , solar , Santa Rosa , resources , policy , Napa , Marin , jobs , Ideas , Green , environment , economy , current events , climate change , California , business , alternative energy |
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Capitalism doesn’t have to be an economic system that devours raw materials with massive waste. An advocate of a variant termed “Natural Capitalism” contends it can deliver greater prosperity through increased efficiency and careful stewardship of natural and human resources.
Lovins argues that human productivity could learn a lot from Nature, which is powered almost exclusively by the sun, and leaves no waste that isn’t fuel for some other natural process.
Modern day free marketers often invoke Adam Smith and his “invisible hand” as the guiding principle behind the policies they advocate, including globalism and free trade. But Lovins counters that doing so is a distorted misreading of what Smith actually said.
Reducing or greatly eliminating the enormous amount of waste that is built into our economy is not enough, but itself, to ensure long-term prosperity. But Lovins says it would be a good start.
Hunter Lovins will be among the speakers at the Solar Energy and Efficiency Fair in Santa Rosa’s Finley Park June 19,from 11am to 5pm. You can get more detailed event information here.


The CLEAR (Carbon Limits and Energy for American Renewal )Act was introduced jointly by Senators Maria Cantwell (D-WA) and Susan Collins (R-ME) in 2009, an indication of early bipartisan backing for the “cap and dividend” measure. Peter Barnes, Senior Fellow at the 

In our fast-paced, materially-driven society, the idea of living more simply and slowly runs counter to prevailing norms. That may be why it’s catching on.
People have many different reasons for embracing the concept of
The virtues of living simply and eschewing material goods are sometimes associated more with the Oriental teachings of Confucius and Buddha, although they were also embodied by such western figures as John the Baptist and St. Francis of Assisi. Today, says Elgin, the precepts of voluntary simplicity have taken hold in a big way in Northern Europe.