Advertising isn’t just annoying, contends industry critic  Jean Kilbourne, it can be genuinely harmful, especially in promoting additions to alcohol, tobacco or even just shopping.

Kilbourne observe that many of the most prolific advertisers are trying to promote regular consumption of their products, which although legal, are nonetheless highly addictive. So they are, essentially, working to promulgate addictions.

Politics is another area in which Kilbourne worried that the growing reliance on campaign advertising is inflicting powerful and distorting influence, implicitly facilitating corruption of candidates while discouraging public participation in the electoral process.

Those concerns have been exacerbated by the recent Supreme Court decision affirming “corporate personhood,” and striking down any limits on campaign spending by corporations. Kilboure fears that decision will have far-reaching and terribly destructive consequences.

Jean Kilbourne will deliver her presentation, “Deadly Persuasion” about advertising and how it tries to manipulate us, in the Sonoma State University Cooperage, Tuesday, March 23 at 7:30 pm. Here's a summary/preview:

What are advertisers really selling us?

Advertising is an over $200 billion a year industry. We are each exposed to over 3000 ads a day. Yet, remarkably, most of us believe we are not influenced by advertising. Ads sell a great deal more than products. They sell values, images, and concepts of success and worth, love and sexuality, popularity and normalcy. They tell us who we are and who we should be. Sometimes they sell addictions.

In her slide presentations, Jean Kilbourne examines images in advertising with the incisive wit and irony that have delighted and enlightened her audiences for years. With expert knowledge, insight, humor and commitment, she brings her audiences to see that, although ads may seem harmless and silly, they add up to a powerful form of cultural conditioning. She is known for her ability to present provocative topics in a way that unites rather than divides, that encourages dialogue, and that moves and empowers people to take action in their own and in society’s interest.

She explores the relationship of media images to actual problems in the society, such as violence, the sexual abuse of children, rape and sexual harassment, pornography and censorship, teenage pregnancy, addiction, and eating disorders. She also educates her audiences about the primary purpose of the mass media, which is to deliver audiences to advertisers. The emphasis is on health and freedom — freedom from rigid sex roles, freedom from addiction, freedom from denial, and freedom from manipulation and censorship.

There were no real “bad guys” loose on the Santa Rosa Junior College campus yesterday, but five dozen real police officers were there to train in tracking and capturing some simulated shooters.

The SWAT (Special Weapons and Tactics) team training exercises took place behind yellow police taped barriers, well out of sight of any members of the public and even the few reporters allowed in. But Santa Rosa Police Sgt. Mike Tosti says the citiznery will benefit from what they could not see.

SRJC Police Cadet Corrine Linder, who volunteers to be part of the emergency response scenarios, said she felt her regular training and experience had equipped her well for the day’s exercises.

Click here to see photographs from the training exercise taken by the Press Democrat's Jeff Kan Lee.

More women than ever are going to college, and they are graduating in record numbers, too. Expect in certain subject areas, such as math and the hard sciences. A local group believes that the way to change that is to start early.

Expanding Your Horizons is not a job fair, but local board member Julie Silk says it does give the girls who participate a close-up look at some career possibilities they might not previously have considered.

The online registration form for the Sonoma County Expanding Your Horizons workshop at Sonoma State on March 20, is available here.

March Fourth was billed in advance as “A Day for Action” in support of education funding in California, and Sonoma County rose to the occasion, especially on the campus of Sonoma State University.

SSU Academic Senate chair Susan Moulton (speaking at the rally at left)  noted that many factions of the campus community, who often are at odds with each other on numerous issues, find common cause in the need for support for education.

Not everyone at the rally was a teacher, student or university worker. Wilma Rawls, a nearby Rohnert Park resident, came to collect signatures for a state ballot measure intended to ease California’s budget process.

Students for Quality Education, the recently formed activitst group that led the protest demonstration in Salazar Hall, has drawn up a list of ten demands for change, including the renaming of the office of Customer Services.

You can read the full list here.

Keeping kids safe when they’re online isn’t about technology so much as trust and communication.

It’s a well-worn cliché that kids are often—maybe usually—more tech savvy than their parents. Petaluma-based tech guru Leo Laporte says the first step in open communication with teens about their adventures online is often helping Mom and Dad catch up.

But, he adds, getting a grip on the online landscape today is usually a short-lived accomplishment.

Leo Laporte and his family will present “Wired Families, Safe Kids—One Family’s Journey,” at Sonoma Academy at 6:30 pm on Thursday, March 4th.