Mar 30
2009

Ask Your KRCB Program Director

Posted by: Viewer Exchange

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Viewer Exchange
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All full power television stations in the U.S. must be broadcasting in digital transmission by June 12, 2009. This means that except in a very few cases, all current (analog) transmitters will be turned off on or before that day. Some stations in our Bay Area have made the change early.

KRCB will remain both an analog and digital service until June 12, 2009. When we finally make the big switch, how will this affect you as a viewer and member of KRCB, Channel 22? The short answer is, for the most part, not at all. Since we know that most of you do not receive our over-the-air signals, but use cable or satellite, there will be almost no change. If you watch us on Comcast Cable, AT&T U-verse, Dish and DirecTV satellite services you should notice no change or interruption in KRCB programming. Those services will continue to re-transmit our primary channel 22 as before. If you do notice any change in reception of KRCB before or after June 12th, please notify those services directly.

If you are receiving KRCB with an over-the-air antenna, either indoor or rooftop, you will no longer receive us unless you have purchased and correctly installed a digital-analog converter box or a new TV with a digital tuner. Additional information on purchasing proper digital equipment is available at www.krcb.org/Digital-Conversion, or by calling 1-888.DTV.2009 (388.2009). You may also need to install a better UHF antenna. If your over-the-air-antenna is of the directional type, it should be pointing toward Sonoma Mountain for best reception of KRCB.

While those of you watching on cable or satellite will notice no change in our programming for the time being, if you watch KRCB over-the-air, you now have access to three new digital services:

KRCB-DT-22-1 is our primary channel with all of the great national and local programming you see listed each month in our Open Air Program Guide. Some programs, such as the Newshour, Nature, Nova, Antiques Roadshow, Austin City Limits and Sid the Science Kid are broadcast in High Definition when available in that format.

KRCB-DT-22-2 continues to bring you The Create Channel, the 24-hour TV channel for cooking, arts & crafts, gardening, home improvement, and travel. More information on this exciting “how-to” program service is available at www.createtv.com

KRCB-DT-22-3 is now bringing you the programming of our sister radio station, KRCB FM Radio 91. More information on those programs is in Open Air.

As we enter this new digital age of KRCB television broadcasting, be watching for more changes, additions and improvements in our program services over the next months and years. There are enormous opportunities coming down the digital highway. Your continued support of KRCB will allow us to bring them to you.

Keep checking this website and the KRCB Open Air Program Guide for updates, as we will post any news that develops on the digital conversion.


Stan Marvin
Director of Television Broadcast Operations
Underwriting Sales Manager
KRCB, Public Television
Telling Our Stories - Connecting Our Communities
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