Beer ads on baseball games are one thing, but aggressive marketing of sweet, fruity alcoholic beverages on cable shows aimed at young audiences is quite another. The promotion of these "alcopops" is coming under fire from several directions, and today' s report updates two of them.

A new study from the Center on Alcohol Marketing and Youth points an accusing finger at the alcohol industry, sharing that it is deliberately targeting much of its advertising at underage cable television viewers.

The Marin Institutehas been an active advocate on the alcopop issue in California.