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Dear Reporters, Editors, Hosts, Producers, Photographers,

Please consider including Climate Ride in your upcoming coverage. Following (and attached as one file), please find a media advisory notifying you of interview/photo, etc. opportunities next week, as well as a general press release highlighting our Team BikeSonoma riders.

Please contact me to arrange coverage.

Best,

Sandra Lupien

707-694-8702

MEDIA ADVISORY
SONOMA COUNTY CLIMATE RIDE
PHOTO/VIDEO/INTERVIEW OPPORTUNITIES

Wednesday, October 5^th, 2011

Contact: 
Sandra Lupien, Outreach Director, 707-694-8702(C) 707-545-0153(O) This e-mail address is being protected from spambots. You need JavaScript enabled to view it

SONOMA COUNTY, CA –  150 people participating in the California Climate Ride will roll into Sonoma County on Day 3 of their 5-day, 320 mile ride benefitting organizations that work to protect the climate and promote bicycling. Among the riders are the five members of Team BikeSonoma, whose beneficiary is Sonoma County Bicycle Coalition.

Reporters and photographers are encouraged to visit the riders at one of the following Sonoma County stops on Day 4 of the ride, Wednesday, October 5^th, 2011:

7a.m. – 9a.m. Cassini Ranch in Duncans Mills

10:15a.m. – 10:45a.m. Moshin Vineyards in Healdsburg

Noon – 1:30 p.m. Ragle Ranch Park in Sebastopol

Press is also encouraged to ride portions of the route with members of Team BikeSonoma. Please make arrangements with Sandra Lupien. Call 707-694-8702 by 11:00 a.m. on Saturday, October 1^st; after that date, please text that same number to arrange a meeting place. NOTE: All press who opt to ride along will be required to sign Climate Ride’s liability waiver.

To meet the team or support Team BikeSonoma on the Climate Ride, please visit: http://climateride.donordrive.com/index.cfm?fuseaction=donorDrive.team&eventID=502&teamID=5071

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FOR IMMEDIATE RELEASE
September 29, 2011

Contact: 
Sandra Lupien, Outreach Director, 707-694-8702(C) 707-545-0153(O) This e-mail address is being protected from spambots. You need JavaScript enabled to view it

CLIMATE RIDE TEAM BIKESONOMA, 150 OTHER RIDERS ROLL ON SUNDAY, 10/2
TEAM HAS RAISED MORE THAN $20K, LOOKS FORWARD TO
5-DAY, 320 MILE RIDE FROM FORTUNA TO SAN FRANCISCO

SONOMA COUNTY, CA – They roll out in just three days – on Sunday, October 2^nd – and already members of Climate Ride Team BikeSonoma have raised more than $20,000; they’re looking forward to a 320-mile bike ride from Fortuna to San Francisco. The team’s beneficiary is Sonoma County Bicycle Coalition (BikeSonoma).

The Climate Ride is a national event founded to inspire and empower citizens to work toward a new energy future.  It is the only fundraiser ride benefitting organizations that work to protect the climate and promote bicycling. About 150 riders are expected to participate.

Sonoma County Bicycle Coalition, a non-profit organization promoting bicycling for transportation and recreation, was approved as a Climate Ride beneficiary in August. The organization’s Outreach Director, Sandra Lupien, signed on as team captain and began recruiting.  Her friend and neighbor, Andy Bunnell of Graton, was already signed up for the ride, and he quickly joined Team BikeSonoma. Bunnell and Lupien found many people were inspired by the Climate Ride message and were interested in joining the team. Some couldn’t get the time off work; others were intimidated by the fundraising requirement ($2,400 per rider). “But,” says Lupien, “we ended up with the perfect group!”

Ellen Bauer of Graton, Jane Kurtz of Graton, and Vicki Duggan of Santa Rosa round out Team BikeSonoma. “Each team member is super-committed and inspiring. We’re training together. Everyone’s surpassed their fundraising minimum – and more importantly, their own expectations of themselves as fundraisers. I’m so grateful for Andy, Ellen, Jane, and Vicki; I can’t wait to ride together next week.”

Duggan, BikeSonoma’s Board Secretary understands the importance of fundraising opportunities like Climate Ride. “As a long time board member -- I’m in my 7^th term -- I know how much SCBC does with little money.  I also know that most of our annual budget is restricted to specific programs and events. The Climate Ride will help us do other things we're interested in, like starting a series of family friendly bike rides.”

Team BikeSonoma’s Ellen Bauer says the decision to sign up for the ride has been “a win-win situation.”

“Training for the Climate Ride,” says Bauer, “has motivated me to bike to work a few days a week (Graton to downtown Santa Rosa) and to explore some of the beautiful back roads of Sonoma County.   In addition to reducing congestion on the roads, I feel better, have lost weight, and have saved quite a bit on gas.  My days on the bike are always my favorite."

Jane Kurtz, a lifelong cyclist and athlete, says she chose the Climate Ride because, “It’s the fundraising ride that really makes the most sense to me in these challenging times our planet faces.” Kurtz says she hopes her participation in the ride will help folks, “take the climate crisis a little more seriously (if they don’t already) and I would love to see them get more involved with cycling for recreation, commuting and supporting their local bicycle coalition.”

Team BikeSonoma and the rest of the Climate Riders roll into Sonoma County on Tuesday, October 4^th, and will camp overnight in Duncans Mills. They’ll continue on to Marin County the next morning, first stopping for lunch at Rangle Ranch Park in Sebastopol.

To meet the team or support Team BikeSonoma on the Climate Ride, please visit: http://climateride.donordrive.com/index.cfm?fuseaction=donorDrive.team&eventID=502&teamID=5071

Reporters are encouraged to ride part of the Sonoma County leg of the Climate Ride. Contact Sandra Lupien at 707-694-8702 by 11:00 a.m. on Saturday, October 1 to make arrangements. After that date, send her a text message at that number. Please see the attached media advisory for specific information.

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Sandra Lupien
Development & Outreach Director
Sonoma County Bicycle Coalition
www.BikeSonoma.org
707-545-0153 (Office)
707-694-8702 (Cell)

Please support Team BikeSonoma on the Climate Ride!

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Santa Rosa, CA 95402

Office:
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